Malcolm Gladwell – The Tipping Point

This little book comes highly recommended.  It is well written and its premise is very interesting.  If you only had time to read 2 business related books, make this one of them.  This is what Amazon has to say about it:

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate."

Publishers Weekly said it was a “facile piece of pop sociology”.  Well I beg to differ – just because something is readable doesn’t make it bad!  I suspect an overdose of intellectualism behind that assessment.